Case Study: Powering MacWeb’s Next Era of AI Growth

How Evocative’s AI-Ready Data Centers Enabled MacWeb’s Coast-to-Coast Expansion

February 11, 2026

MacWeb, a leading provider of Mac-based cloud infrastructure for AI inference and iOS application workloads, expanded its footprint from Evocative’s Silicon Valley metro into Evocative’s New York City metro to meet rising demand for low-latency, production-grade Mac compute. By deploying high-density Mac mini and Mac Studio clusters across two strategically located Evocative facilities, MacWeb gained the power, cooling, resiliency, and network performance required to support next-generation AI workloads from coast to coast..

Rethinking Infrastructure for AI-Driven Growth

MacWeb’s growth in Silicon Valley began across two Evocative data centers—SJC3 and SJC7—where a clear pattern emerged: as AI inference workloads matured, customers stopped asking for single servers and began deploying large-scale farms of Mac minis and Mac Studios. Startups, creative teams, and engineering groups began running continuous inference pipelines, continuous build and test workloads, and remote development sessions that required both scale and low latency.

Supporting these workloads called for more than hardware. It required a partner who could operate dense Mac deployments at scale while ensuring the responsiveness AI teams expect—where remote desktops feel local, and inference tasks complete in real time.
Evocative’s Silicon Valley facilities delivered exactly that. With high-capacity power and cooling, 10G networking, optimized airflow for compact Mac hardware, secure cages, and 24/7 onsite support, the Silicon Valley metro became the foundation MacWeb needed to operate reliably at scale. Its proximity to regional users and cloud ecosystems ensured consistently low latency for development and AI workflows.

The success of this dual–data center region became the model. It demonstrated that high-density Mac infrastructure could run at enterprise scale in purpose-built environments—and that proximity to users was a core part of delivering real-time performance.

“This wasn't just an expansion—it was about building a smarter foundation for AI-driven growth. Evocative gave us the infrastructure we needed to scale with confidence.”

- eric bickford, ceo, macweb

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The Need for a Coast-to-Coast Strategy

MacWeb’s customer base was expanding rapidly across the United States, Canada, and the Caribbean, introducing a new challenge: supporting a growing, geographically distributed workload from a single West Coast region. For East Coast teams, even small delays affected build times, testing cycles, and real-time inference performance.

It became clear that MacWeb needed a second strategic region—one offering both large-scale capacity and direct proximity to customers, cloud ecosystems, and network exchanges.

To continue supporting its growth, MacWeb needed:

An enterprise-grade East Coast region built for dense Mac mini and Mac Studio clusters
Direct access to Manhattan’s network exchanges and cloud ecosystems
A resilient power and cooling framework capable of sustaining large-scale Mac deployments
A partner equipped to scale with them for years to come

Evocative’s Secaucus data center delivered exactly that. With its high-density power and cooling, N+1 redundant architecture, and location at one of the most interconnected points on the East Coast, it provided the strategic foundation MacWeb needed to extend real-time AI inference workloads closer to the customers who rely on them.

Why Evocative Was the Clear Choice

Evocative’s New York–metro data center provided the technical foundation MacWeb needed to support AI workloads at scale.

Enterprise Power & Cooling for High-Density Mac Deployments

10 MW total power capacity
4 × 1.4 MW UPS systems in N+1 configuration
Advanced chilled-water cooling
Cold aisle containment for optimal airflow
Secure cages, 24/7 security, and compliance with enterprise standards

Strategic Network Proximity

Minutes from Manhattan network exchanges
Direct, high-capacity routes to AWS, Google Cloud, Azure
Low-latency connectivity to Boston, Montreal, Chicago, Washington D.C., and London

Operational Excellence

24/7 onsite engineers
Biometric access controls
PCI-DSS, HIPAA, SOC 2 Type II, and SOC 3 compliance

Evocative’s ability to operate high-density compute environments and replicate that operational model across metros made them the clear partner for MacWeb’s expansion.

The Expansion and Its Impact

Launching in Secaucus allowed MacWeb to deliver the same capabilities as SJC3 and SJC7—deployments of 50 to 500+ Mac minis and Mac Studios with 10G networking—but now positioned minutes from major East Coast interconnection points. This dramatically reduced latency for customers across the region.

AI and application developers, iOS and macOS engineering teams, and creative professionals immediately saw gains: shorter build cycles, faster inference pipelines, smoother remote desktop experiences, and more predictable performance. Startups particularly benefited from cluster availability in days rather than months, offering a cost-effective alternative to hyperscale Mac offerings.

The move also enabled MacWeb to deliver more predictable economics for customers running continuous AI and development workloads, an increasingly important factor as inference pipelines scale.

A Unified National Platform Built for AI at Scale

With Evocative’s infrastructure supporting all three key facilities in Silicon Valley and Secaucus, MacWeb now operates a unified national platform designed for high-density inference and development workloads:

US West (Silicon Valley: SJC3 & SJC7) — serving customers across California and APAC
US East (New York–metro: EWR1) — supporting the East Coast, Europe, and hybrid cloud ecosystems

Together, these regions provide the geographic reach and technical foundation required to support real-time inference, large-scale cluster deployments, and developer workflows at production speed. As demand for AI-ready compute accelerates, Evocative’s mission-critical facilities remain the backbone of MacWeb’s national growth strategy.

“As AI inference became central to our customers' workflows, proximity and performance mattered more than ever. Evocative enabled us to deliver low-latency compute where our users work.”

- Eric Bickford, CEO, MacWeb

About Evocative

Your Digitial Ecosystem Starts Here

Evocative is a global leader in Internet Infrastructure, providing enterprise-class data center, interconnection, and bare metal solutions that enable exceptional digital experiences. Evocative’s global footprint includes interconnected data centers and Points of Presence across strategically located metros in North America, Europe, and Asia regions. Through organic growth and strategic acquisition, the company continues to expand its presence to power enterprise workloads at the edge. Evocative is dedicated to helping drive digital businesses forward, now and in the decades to come. To learn more, visit evocative.com.