Data Centers & the Responsibility of Sustainability

What about a giant, clunky building is earth-friendly or sustainable? That is a great question. Less than five years ago, articles in the media were warning that digital infrastructure, such as data centers, could consume 20% of global energy by 2025. Many would be surprised to hear that the data center industry only consumed 1% of global energy in 2020.

In fact, data centers are becoming more efficient, thanks to advances in technology and better management practices. In 2019, Evocative shifted towards greener energy solutions in our Northern California data centers with the installation of airside economization units in our Emeryville facility, and the installation of high-efficiency precision cooling systems in our San Jose data center. As a result of these upgrades, Evocative was able to achieve a PUE of 1.25 in Emeryville and 1.29 in San Jose (the industry average being 1.5 or greater), reducing the overall carbon footprint by over 1,800 metric tons that year. And we’re not alone—across the industry, data centers are finding new ways to save energy and minimize their impact on the environment.

Today’s data centers are built with energy-efficient components and use innovative cooling systems to reduce their energy consumption. At Evocative, we are committed to continuing to invest in energy-efficient solutions. Our data centers PHX1 (Phoenix, Arizona) and DAL1 (Plano, Texas) use 85% less water and energy than the industry average. Evocative’s focus is to shift away from water-based cooling solutions while improving our efficiencies to reduce our impact on the environment.

“Essentially every action that occurs from your phone, computer, and devices of the sort, is in constant communication with a data center. And that data that is being stored is growing at an exponential pace. Data centers are only projected to keep growing and expanding to keep up with this demand. Making it that much more essential for the data center industry to take this opportunity to grow in the most energy sustainable way.”— Evocative’s Vice President of Data Center Operations and 25-year industry expert, Jay Smith.

Data centers may not have started off keeping energy efficiency and sustainability top of mind. But that makes it that much more important for the data center engineers of today to assume the responsibility of keeping up with improvements, upgrading infrastructures, and ensuring that their facilities function in unison with the planet as well as public demand for fast and reliable data. Improvements like those of Evocative’s Northern California data centers can go a long way if all data centers work towards reaching the goal of sustainability.

In addition, Evocative’s data centers are located in areas with high renewable energy potential, so we are able to take advantage of clean energy sources. We also emphasize purchasing power from renewable resources. Our commitment to minimizing the carbon footprint while delivering fast, secure, and reliable service to our customers, proves that sacrificing quality for sustainability is not necessary.